“Who’s your VA?”
“What? You haven’t got one? Why ever not? Mine has been an absolute life saver, in fact, I don’t know how I coped before!”
Have you had, or heard, one of those conversations recently?
Perhaps it’s made you re-think the whole support issue that’s been nagging away at you of late.
Being a Business Coach or Life Coach is a full-time job, without the ‘extras’ of running the ‘business’ side of things too.
What with all the admin stuff, research, event management, blog article creation, presentation preparation, webinar management, networking, prospecting … it’s no wonder you’re working longgggggg days.
Which is why you need a Virtual Assistant on your team to take over the stuff that you don’t need to be doing yourself.
But the problem is that most Coaches I’ve worked with tend to be control-freaks.
Well you are!
But that’s understandable … and it’s okay.
It doesn’t mean you can’t learn to loosen the reins a little.
I’m not saying slacken your high standards. If anything, enlisting the support of a VA will ensure your high standards are maintained – I just mean that you can learn to delegate.
Outsource tasks that are always on your To-Do list but never seem to get done – or get done at midnight with your eyes half closed.
What tasks can a Virtual Assistant help you with?
Well how about these for starters:
1) Social Media Management
You know it’s important to have a social media presence, but staying on top of it is just so time consuming.
Finding relevant news to broadcast, responding to messages, and posting your own latest business news are the first to go when times are busy.
And whilst social media doesn’t necessarily directly bring home the bacon, it is a great way to show your authority and get ‘found’ in searches.
Both of which could result in a new client or your next speaking gig.
So hand it over to a Virtual Assistant.
We’re experts at it.
We can be as hands-on as you like. And then it’s getting done. Regularly.
Isn’t that a relief!
2) Website Management
Adding new content to your website whether that’s a new blog article, event, service or testimonial, is an administrative task I’m sure you could do without.
Then on top of that, there’s the ‘little’ updates that are needed here and there – rate changes, service changes, etc.
Or what about the latest WordPress updates (assuming you have a WordPress website) and those pesky plugin latest versions.
Not updating your site could cause serious issues and result in page errors.
Your website is your sales tool. It needs to be in tip-top condition.
Outsource this to your VA and forget about it.
Another task ticked off the list giving you back a little more time to get on with more important client calls and business growth tactics.
3) Content Research & Creation
When was the last time you blogged?
How regularly do you blog?
By the time you get a chance to even look at a new article, is it past 10pm … on a Friday?
You’ve got a couple of choices here.
Use a VA to research and gather information for your next article, so all you have to do is write it.
Or, find a VA who also specialises in copywriting.
Get them to either ghost write the article for you, finesse one you’ve already outlined, or hand it all over – research, creation and publishing – with or without any input from you.
Having a blog is a great way to improve your site’s SEO, have content to share on social media sites, and be seen as an authority in your field.
And a blog doesn’t always have to be text-based. Why not get in-front of the camera and record an article instead?
Whatever you decide, a VA can help make sure the content is found, created, produced and published – another item ticked off your list.
4) Speaking Events & Webinars
You might already have events lined up, or perhaps you’re looking to explore event options in more detail to expand your business?
Either way, a Virtual Assistant can help.
For events you’ve already got in place, we can …
- Liaise with the venue about timings, presentation format, attendance numbers, content and preferred style.
- Help collate information for your presentation and carry out any necessary formatting.
- Promote it through social media sites and on your website.
If you’re thinking about branching out into public speaking events, we can:
- Research appropriate options within your specialist field.
- Liaise with event organisers and gather key information.
- Prepare pitch proposals and schedule follow-ups.
Or perhaps you’re thinking of running a webinar or starting a podcast? A Virtual Assistant can do the leg-work to gather all the relevant information that will help you decide on the best strategy.
We can prepare marketing materials. Help with PR, and so much more.
Leaving you to concentrate solely on the idea or the presentation itself – which is where your focus should be after all.
What else can a VA help you with?
- Newsletter management
- Diary management
- Email campaigns
- Client satisfaction surveys
- Travel management
So come on Business Coaches and Life Coaches – isn’t it time you hired a Virtual Assistant?
Article written by Virtual Miss Begley